Test Your Email Subject Line Savvy

 

1. No one pays attention to the subject line.                   T or F

2. It’s better to keep the same subject line for
continuing communications.                                           T or F

3. There is no need to change the subject line
of emails I forward to other people.                                T or F

4. “Urgent” or “priority” in the subject ensures that
my emails are read.                                                       T or F
                                                                                                      
5. Using text message style writing in the subject
line is an easy way to keep it short and concise.                                                                         T or F

My responses are below. Do you agree?
Please share your thoughts and comments.

1.  False. The subject line is the one item that a recipient is likely to read. It is important to make it useful and specific. A blank subject line tells your reader that your message isn’t important enough to warrant a title. Emails that get read and get results are the ones that tell the whole story in the subject line.

2. False. It is crucial to keep the subject line current as the email conversation evolves. Matching the subject line to the current purpose of the email discussion helps to keep the communication focused. A subject line that accurately reflects the current topic makes it easier to file and locate the message later.

3. False. Readers often do not make forwarded emails a priority. Use the subject line to tell your reader why you are forwarding the it to them. If your subject line does not explain why you are forwarding the message, they may not open it to find out.

4. False. Remember the little boy who cried wolf. Routinely using “urgent” or “priority” will cause your readers to ignore your alert notice, even when true. A well-crafted subject line clearly announcing the topic is the best way to encourage recipients to read your message.

5. False. Text message style writing tells your reader that you are not a professional. It  diminishes your image as an expert and undermines your credibility.